Singapore Encourages Citizens to Have More Babies

Published: 02nd September 2010
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With Singapore’s low birth rate and aging population, the government is launching a campaign that would promote dating among singles. According to the Ministry of Community Development, Youth and Sports (MCYS) officials, they will need a communications agency that will conceptualize and implement campaign which may solve the falling birth rates in the country.

In a government website, the department said the dating campaign will target singles aged between 20 and 35 years old. You might be wondering why is it the government is pushing youngsters to be involved in this kind of country problem.

While the website did not provide details on the government’s requirements for the communications agency, The Straits Times has reported that the winning bidder will create "a unique dating concept that will encourage the singles to interact", produce television commercials, and other communications campaign.

Meanwhile, the birth rate in Singapore has plummeted to 1.22 last year from 1.28 in 2008, forcing the government to create public communications campaign encouraging singles to date and couples to have more babies. This might sound alarming for a reason that it might create a negative impact in the government from conservative individuals.

In a report released by the Singapore Department of Statistics, the decline in birth rates last year was caused by the global recession which started in 2008. However, the department said that the "impact was smaller compared to the past economic downturns."

With the declining birth rates over the past decades, Prime Minister Lee Hsien Loong said the city-state’s labor market "may overheat due to the shortage of Singaporean workers." To solve this problem, the government has passed several laws such as "

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